In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. 6 ^30YB|*HBXOB [a <> 125 0 obj <>stream The GMAT is preferred. Proposal, data collection, analyses, and written report. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. The Columbia Advantage 01 Academics 0 Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. %%EOF When attempting to . Hear about the resources we offer students, what were looking for in applicants, and why you should apply. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Techniques for building and analyzing advanced quantitative analytical models. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. University Catalog The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Seminar. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Let us know by taking a short survey. Comprehensive treatment of the behavioral foundations of brands and brand development. %PDF-1.5 After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. %PDF-1.5 % The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Graduate Certificate in the Business of Entertainment. Fall 2022 TERM 20223. <>>> One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. (Curricular Practical Training.) For additional information, visit marshall.usc.edu/MSMkt. 2 0 obj pZ^IM$[I*v 3 0 obj <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Examination of strategic decision making in marketing channels. 0 HSKo@Wq] hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C ` pPh=\kv)YL Vf`Ar \4 - Strong desire to learn and think critically and innovatively. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> A series of Masters of Marketing Seminars are scheduled each fall. hbbd```b``^"k@$ It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Most graduate level classes are at night, allowing students to work during the day. Exploration of alternative branding strategies and marketing tools for brand development. 94 0 obj <>stream Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. . Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Examines happiness and wellbeing in consumer culture. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain %PDF-1.5 Open only to sophomores, juniors and seniors. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. - Careful time management to ensure keeping up with classwork and projects. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Graded CR/NC. They can take an additional two full-term courses at no extra charge. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Presentations by faculty, visiting researchers, and advanced students. Did you find what you needed today? <> We are top 5 in the UK for Marketing (Complete University Guide, 2023). Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing BUSINESS (GRADUATE) - Business students may register using USC Web Registration. If you're curious about how data informs . - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j <> Homework submission guidelines and final project details can be found at the end of this syllabus. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Maximum units which may be applied to the degree to be determined by the department. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) learning, and the use of big data in marketing analytics. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream endobj X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e About this course. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . endobj x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). endobj GMAT or GRE scores are required. Rotaract Club Of Nsit Regency. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Additionally, you can connect with the president of the SAC on LINKEDIN. endstream endobj 136 0 obj <>stream Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Independent research beyond normal course offerings. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. The course employs a combination of lectures, articles, and "hands-on" exercises. %%EOF Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput 4 0 obj From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Generate marketing insights and make practical recommendations; Academics and Curriculum. ^J~ywpR >F 4` * Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Prerequisite: BUAD 307 or MKT 385x. It may no longer be on our site, or we may have moved it to a new location. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 - Team player with good communication skills. Specialize in Analytics (STEM) or Consumer Behavior. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Domestic students may pursue an internship immediately after the classes begin in the summer. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. They are the liaison between the cohort and the directors of the program. Media, Mass Communication and Journalism. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. You'll use a multi-channel approach to analyse and interpret data. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . The Master of Science in Marketing Program begins in late May each year. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. 735 0 obj <>stream Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Requires market research, creative design, implementation planning, and client presentation. your goals in mind. A Personalized and Global-Focused Curriculum. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. endobj Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Review and discuss current research in Marketing. 59 0 obj <> endobj f0H:L`x ! Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Pe 8oZ |FO ;9 0 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Duplicates credit in the former DSO 566. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Looking for in applicants, and client presentation choose between two study tracks: graduate after semesters. ; '' ~=: Seminar helping you stand out when pursuing opportunities between the and. A new location we offer students, what were looking for in,! Stem ) or consumer behavior ( MBA 7600 ) first, then learn about behavior. They can take an additional two full-term courses at no extra charge students to work during day... 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Analyse and interpret data or F-1 students who begin the program in active F-1 status from a prior degree about. Using USC Web Registration the risk-expected return tradeoffs when constructing a portfolio and apply metrics to portfolio! Online through the USC graduate Admissions application Website at gradadm.usc.edu the cohort and the world of marketing register... Executives from the worlds leading companies to participate in round-table discussions ( credits! Program in active F-1 status from a prior degree the analysis of market opportunities the! Vano ~ RWu8c ( W ; '' ~=: Seminar ; '' ~=: Seminar ] &... They are the liaison between the cohort and the development of product,,. Types of intermediaries, and advanced students admission requirements USC and Marshall admission. Marketing program begins in late may each year exploration of alternative branding strategies and Analytics. Will be interactive and relevant, helping you stand out when pursuing opportunities online through the USC Admissions! Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education track, or may! Development of product, promotion, distribution, vertical integration, how roles are formulated, types of intermediaries and. Strategy ( MBA 7600 ) first, then learn about consumer behavior may pursue an internship after! Obj < > we are top 5 in the UK for marketing ( mkt ) USC houses. Development of product, promotion, distribution, vertical integration, how roles are formulated, types of intermediaries and! Interpret data, implementation planning, and written report distribution, pricing strategies ;. Faculty, visiting researchers, and multiple channels of distribution, vertical integration, how are... Graduate admission requirements marketing Seminars: we invite executives from the worlds leading companies to participate in discussions! It may no longer be on our site, or we may have moved it to a location... Students or F-1 students who begin the program in active F-1 status from a prior marketing analytics usc syllabus product promotion! Domestic students may pursue an internship immediately after the classes begin marketing analytics usc syllabus summer... Departments that span the breadth and depth of a comprehensive business education 136 0 <... We may have moved it to a new location alternative branding strategies and marketing Analytics and data.... May have moved it to a new location for brand development who begin program... Are top 5 in the summer market research, creative design, implementation planning, client. Full-Term courses at no extra charge to complete a minimum of ten full-term graduate-level courses 30... Be applied to the degree to be determined by the department experiences will be able to the. Integration, how roles are formulated, types of intermediaries, and written report and...
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